The company was founded in October 2004, today boasts an annual production of about 900,000 pairs of shoes, and a market of about 100,000 pairs, all for 35% is exported to Europe, and 65% in Italy.
The company's product caters to a mostly female audience and includes sandals and slippers like the comfort of good quality, and sandals man - woman mean cheap.
The company is situated in Barletta in Puglia has always been the area most known for Italian footwear, home to many shoes factories, schools and various modeling activities that support this field,
spread over an area of some square meters 2.500, divided between departments of manufacturing, warehousing raw materials, finished product warehouse, lab manufacturing, offices and showrooms, with a
staff of 19 vessels actual direct and 2 indirect units.
In these years the company has taken important collaborations with renowned Italian fashion designers, offering them advice on the product and for which he supervised the production.
The company uses a design studio outside of modeling, while carrying out the various collections relies on the collaboration of two external fason and also the laboratory's technical production.
The various external and internal production departments are able to monitor in real time the progress of orders and are in close connection with the sales office, which coordinates the work between
the company and customers, ensuring an efficient "customer service".
The company discovers an experience of over thirty years of a former shoe factory, and now continues with the presence and active experience of the founder, assisted by his son.
The generational change occurred in the fall of 2004 with the establishment of this new company, with the transfer of operational responsibility and management industry to his son, and this led in 2006
to launch five new brands "ComfortElla true relax - "Comfortella GLAM" - "EASYWALK" - "STILL BLU BLU" - "Cinco", and therefore the product innovation, especially with the brands "EASYWALK" and
"STILL BLU BLU", trying to satisfy in the field of gender comfort needs of a female audience aged medium to high.
So in this last year along with new product innovation strategies, has allowed the insertion into new markets, supported by new investment in both technical and marketing issues.
The net sales of these brands is now done directly by the company, to chain stores with retail stores and wholesalers, and develops an average annual turnover of €2.6 million.
Today the company, assisted by the same design studio, above, which also specializes in making women's collections for shops where you will have products with famous designer labels, launches a new
line with the mark "... LA MOVIDA collection.
The company finally has a presence at trade fairs in Riva del Garda and Rho (Milan). |
